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The 5 Most Important Landing Page Factors

One of the most difficult things to do when creating a webpage is drawing attention to it. Designing an attractive landing page is one of the key elements in accomplishing this feat. This is the page...

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How to Re-evaluate Your Web Marketing Strategy

In traditional marketing, strategies are re-evaluated frequently to ensure optimum success. Why, then, do many web marketing strategies go unchecked until a major website update or company shift forces...

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6 Conversion Rate Optimization Tips for Testing Landing Pages

The landing page is one of the most important parts of your website. This page is where your search engine optimization efforts will lead, because the landing page is where your SERP (search engine...

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WordPress Security Tips: How To Secure Your Site from Evil Doers

It is often that when we use a blogging site such as WordPress that we assume that all of our content is secure, and that content is only available to those we allow to read it. However, if you don’t...

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5 Recommended WordPress Plugins for Business Focused Sites

Chances are that if you’re using a website to establish an online presence for yourself, business, or a client, you’re using WordPress. Many use it because it feels familiar; others use it because...

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7 Sure Fire Options to Drive More Traffic to Your Site

If your website doesn’t have as many viewers as you would like, don’t fret. There are a variety of ways to easily drive more traffic to your site without paying for ad space or being too pushy. By...

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The Fundamentals of Implementing Effective Conversion Rate Optimization

When it comes to engaging with your site’s users, conversions are the single most important aspect for you to focus on. Visitors are important to your site, but conversions are even better.  Having...

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Start Collecting Advanced Lead Intelligence in WordPress with this Free Plugin

Knowing as much as you possibly can about your potential customers will give you the upper hand in sales. It’s just common sense. But how can you gather intelligence from someone browsing your site?...

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How the Linear Inbound Marketing Strategy is Incomplete and How you can Fix it

Inbound marketing is often visualized as a linear series of events, channeling new contacts down the sales funnel to become buying customers, and, in ideal circumstances, loyal advocates of a brand....

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Convert More Web Traffic with the New WordPress Calls to Action Plugin

We are excited and proud to announce our latest free WordPress Plugin: WordPress Calls to Action to help you do just that. The WordPress calls to action plugin gives you the ability to create visually...

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10 Tips to Make Your WordPress Blog Outstanding

Unless you’re a newcomer to the world of blogging, chances are that you’ve experienced some ups and downs in planning, designing, managing and promoting your blog. If not, you’re either not being...

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4 Irrevocable Inbound Marketing Tips Every Business Owner Should Know

Creating an effective inbound marketing strategy is no simple task. It’s also quite difficult to create something that’s unique and entirely relevant on a consistent basis. Sure, we can all brainstorm...

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Regular Expression (Regex) to Remove Empty WordPress Shortcode Parameters

This is a handy regular expression snippet to find and remove unused shortcode parameters from a wordpress shortcode. It will grab all empty shortcode params like parameter=”" inside a shortcode...

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How to Secure Your WordPress Login Page & Mitigate Hacking Risks

The most common point of entry for hackers into a WordPress site is via the login page. While a properly secured WordPress installation should be able to expose its login page without making itself...

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The Anatomy of a Perfect Call to Action & Why they are Critical for Site...

If you’re new to marketing, you may not be totally familiar with the term CTA, or call-to-action. In reality, CTAs are pretty self-explanatory: a CTA is content that motivates you to do something....

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How to Exclude Functions & Code from Running on Specific WordPress Admin Pages

This is a handy snippet for ensuring your functions only run on a specific WordPress admin screen. It checks the current page that the user is viewing and checks the ID of the page and if the IDs don’t...

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How to Leverage Mobile Inbound Marketing in 2014

Before we can go into the optimization of inbound marketing for mobile, it’s important to define what inbound marketing is. In general, inbound marketing simply refers to the content and conversion...

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5 Dependable Methods on How to Convert Visitors Like a Pro

Getting people to drop by your website through clever SEO and great content is one thing. Getting them to take that next step and actually spend some money with you is quite another. You might think...

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How To Choose Suitable Hosting For Self Hosted WordPress Sites

Running a self hosted WordPress installation automatically means that you need to own some sort of web hosting. The platform has to be installed and you might feel a little overwhelmed when choosing...

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How to Create Awesome Unordered Lists with Icons for Your WordPress Site

Creating beautiful lists is not for the faint of heart. Styling a list requires some knowledge of CSS and some HTML, but not anymore baby! We created a handy shortcode for you to use for your next...

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